In the universe if web design, there is often a disconnect between raw web development and web design. One is a logical progression, the other a more artistic, subjective progression.

While many Broward County web design firms can build a solid, functional site, they may not have a clue about what works from an aesthetic angle.

A good web designer will blend all the necessary elements and create a workable balance between them. The goal of our Fort Lauderdale web design service is to provide solid, long-lasting designs that are both easy to understand and apply, with an artistic, subjective qualify that is also logical and objective.

Here are five key points a Broward web designer should understand be able to apply to the sites they work on...

1. Layout. An awareness of design and how it relies on understanding spatial relationships that exist between components within a design is something that sounds obvious, but many Broward County computer services lack the experience to pull off. Success starts with examining the page components and ends with the beginning with the "nuts and bolts" of a layout.

2. Texture. This term describes what is often considered an overlooked part of web design. Texture makes a website stand out. By understanding how the individual elements function, a good web designer can manipulate shapes to communicate your message more effectively on a number of levels.

3. Typography. This aspect focuses on what could be the most important part of your web design - that being the type, which is everywhere and vitally important for understanding the site and what it offers. The mechanics of written language are essential for any Ft. Lauderdale web designer, for the primary purpose of a site is to communicate. Good typography is what lures your visitor in to reading your content.

4. Color. One of the more mysterious aspects of web design is its color selection. The aesthetic and scientific aspects of color theory are key. When creating harmony in color, you're looking for something pleasing to the viewer, but possibly psychological as well. Think of how one or more colors can affect the perception of your site to the visitor.

5. Imagery. Lastly, an experienced South Florida web designer must know how to work images and illustrations into the aggregate design. Learn what to look for as far as the visual elements used on your pages are concerned, as well as what is needed to find the right image, how to mask, crop, and create. This will help not only convey the site's message, but enhance its branding.