Apple Sticks to its Marketing Guns
The latest round of the Apple-Microsoft rivalry has been a bit one-sided.
According to Fort Lauderdale computer repair experts, this is because, Apple has responded to negative ads by Microsoft by ... not responding.
After a four-month hiatus with no new spots, Apple released four last week, and none of them deal with the singular point Microsoft has been desperately hammering home.
The Microsoft message, as made abundantly clear by a series of 60-second TV ads, is that spec-for-spec, price-conscious consumers get more bang for the buck with Windows PCs.
Apple’s response? No response. Rather, its new ads stick (effectively) to their own message, which focuses on a point Microsoft’s never mentions - the difference between the two, but in terms of the user’s experience between Windows and Mac OS X.
After three years and dozens on variations on the same "I'm a Mac" theme, the brand's humor may be getting old at times. However, it's undeniably been effective - and at times much more so than a hard sell.
Some believe that the circumstances outlined here could change fast if Windows 7 turns out to be as good as beta testers say it is.
If it played out that way, Microsoft can start to challenge Apple on its home turf. But that's a big "if" to bank on, at least in the early going. Stay tuned.
